How to Use Keywords and Keyphrases Effectively

Using Keywords and keyphrases effectively on your website can be a tricky business. How do you make the most effective use of keywords without making your copy sound pedantic and repetitive? And how do you get maximum SEO use from your selected keywords without overuse and the inevitable search engine penalization?

Well, the first thing to remember is that each page should be optimized for a maximum of four keywords / keyphrases and no more. Why? Because trying to optimize a page for more than that means that you're diluting your search engine optimization efforts. After all, there's only so much space for copy on a page, and only so many words will fit. So trying to use all your keywords on one page means that you're limited as to how many times you can mention each one. It also means that you're putting all your eggs in one basket. Some keywords in your category may be more competitive than others and if you separate the keywords / keyphrases, you'll not only be able to concentrate your efforts on elements that will be successful, but you'll also be able to measure results for specific keywords or phrases more accurately.

How Do You Select Keywords / Keyphrases?

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