Search Engine Copywriting Toronto

Copy is King. I recently made an error and uploaded some pages to a server with the wrong title tags. In fact, they all had the same title tag. When testing the site for search-engine-worthiness, I was surprised to see that the Google results were virtually unaffected. This is because the copywriting was tight and well thought out. And it obviously responded to what the search engines were looking for.

Copywriting for your site has to respond to the search engines' needs without being repetitive or stilted. That's no easy task, because your prospective customers need to be captivated by the site's copy, too. And search engine algorithms are becoming more and more sophisticated in sniffing out bogus copywriting and repetitive use of keywords and keyphrases just to get rankings. Well, after all, anyone can repeat a keyword or keyphrase a hundred times on a page. Copy/paste, copy/paste, etc...

Effective website copywriting delivers copy which is valid and compelling when read by the site visitor but is also responsive to the needs of the search engines. And all this has to be done without interfering with the design integrity of the site.

But then, that's why Siteology.net in Toronto, has been prividing winning website copywriting since 2001. Give us a call. 416-540-6708.

Siteology.net has been delivering search engine copywriting services since 2001.