SEO Case Study

"Paul's input and constant adjusting to my website has dramatically increased my standing on the search engines and hence increased the number of visits to my site. This increase in hits has had a significant increase in the bottom line of my case acceptance and thus increased revenue. Thanks a lot Paul." -Carol Waldman DDS

Cosmetic Dentist Dr. Carol Waldman runs a successful cosmetic dentistry practice in Toronto, Canada. While she was not unhappy with the growth of her practice, she knew that because of TV shows such as "Extreme Makeover," her website - www.cosmeticdentistry.net - would benefit from SEO, or Search Engine Optimization. She knew her website wasn't being picked up by search Engines such as Yahoo! and Google. In April, 2003, she engaged the services of Siteology.net. Here's what happened:

Search Engine Optimization Toronto Canada

Visits increased from 869 per month in May to 2249 in November - a 258% increase.

Lots of cosmetic dentists have never asked why they have a cosmetic dentistry website. Often, they don't really define what goals they have in mind. I recently spoke with a cosmetic dentist in New York who intended to invest a large amount of money in a "Flash" cosmetic dentistry website design. The problem is that, as a Flash site, it cannot be effectively optimized for the search engines - Google, Yahoo!, MSN; he's probably the only one looking at it. Unless you have specific objectives for your cosmetic dentistry website, you can spend a lot of money and achieve no tangible business goal.

The most common reason to have a website is, of course, to boost the cosmetic dentistry portion of your practice. You want more patients. And if you're a cosmetic dentist, the lifeblood of your dental practice is new patients. Therefore it's pretty well necessary that prospective cosmetic dentistry patients can find your site. That's where Siteology.net comes in. Siteology.net has been performing search engine optimization services for cosmetic dentists since since 2001. By helping you identify specifically what markets you want to reach, and optimizing your site to target those patients, we can help you achieve a search engine turnaround like the one we achieved for Dr. Waldman. Contact us today!

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