Why Do You Have a Website? - Part 2

Purposes for your website might include:

Increasing visibility for your company
Encouraging the prospect to take purchasing action
Cataloguing products or services
Individual product promotion (often dovetailed with other promotions - print, TV)
General promotion of company
Prospectus aimed at investors
General information about the industry or your products/services
After-sale support - help files, safety information, "how-to-use"

Not all these purposes require Search Engine Optimization (SEO) but you might be surprised. At first glance, you may think that after-sale support doesn't require SEO, but what if the customer has lost the instructions that came with the product? How would they get in touch with you? Probably by using a search engine, which means that the pages in question would have to be optimized.

Ask yourself what your expectations for your website are. And then call us! 416-540-6708

Siteology.net has been performing search engine optimization services since 2001.